This map was created recently by Paul Butler, an intern at Facebook [via]. Roughly, the lines on the map represent Facebook connections between different cities.
I think we would best learn from this map if we compare it to two others. The first is the famous Earth at night picture:
Wow, they look pretty similar, you might say, after focusing first on the bright hubs of North America and Europe. But there are three major exceptions: China, Russia, and the Middle East. (There are other noticeable holes like Bangladesh and Vietnam.) Asia looks pretty dim on the Facebook map. Sure, it has India, South Korea, Japan, and Southeast Asia lit up, but you can see a giant hole, devoid of light, a pit where, in many of the places, Facebook is banned.
In my previous post I mentioned it was no surprise that Mark Zuckerberg was named TIME’s Person of the Year 2010. But looking at the map above, we easily see that Facebook has not reached out to as big a userbase as it can. Speaking of users, where do they reside? Here is a map of population density around the world:
Again there is quite a close overall match with the Facebook map. And yet again, there is a disparity in China, Russia, and the Middle East, and in Africa.
We can also derive graphically that the percentage of people who use Facebook in North America. is much higher compared to the rest of the world. Compare, for example, the eastern half of the United States and the entirety of India. Though India has over three times the population of the United States, the Facebook connections in the eastern United States alone outshine India’s vastly.
As seen from the map, Australia’s eastern coast plus New Zealand also have a disproportionately high percent of Facebook users.
Before I finish, I’d like to show just one more image: the Facebook map zoomed into the United States:
Damn, that’s home, for me, and for most likely the vast majority of my readers. YOU are on that diagram. You probably have a Facebook, and you are connected to this virtual map. It is not a physical map. That was in an old, ancient age. With Zuckerberg officially recognized, named above other world leaders, it is an appropriate time to say that this moment, this year of 2010, is the year that we can officially turn back and say that we’ve exited an old phase of society. A new one, THAT one, in the picture above you, has replaced it.